![]() ![]() ![]() You want your LinkedIn profile summary to impress the reader. However, make sure the reader understands your job by the time they finish reading your LinkedIn profile summary. You don’t necessarily have to make this the first sentence of your summary because you’ll likely want to use something catchier than just your job title. Initiate the reader into your summary by stating your professional responsibilities and the company you work for, if applicable. Think about what action you want the reader of your summary to take once they’ve digested the information. A freelancer who wants to attract clients to work for will handle their profile completely differently than a business that wants to attract sales. Before writing a word of your LinkedIn summary, you need to decide your profile’s goal. Using a first-person voice can give your summary a more conversational tone.įor almost all job-seekers, we recommend the first person voice (“I” instead of “he/she/they”) - unless you’re a major celebrity, folks reading your profile know that you’re the one who wrote it.ĭecide what action do you want the reader to take. Either choice is appropriate for a profile summary since it should have a more informal tone.ĭeciding to use the third person establishes your profile as more of a professional brand. The first decision you have to make when it comes to your LinkedIn profile summary is if you want to write in the first or third person. Here’s how to go about writing an engaging summary:ĭecide on first or third person. How do you distill your life and career down to a few measly paragraphs? But that’s why it’s so important - it tells potential recruiters, clients, and professional contacts who you are. The LinkedIn summary is in many ways the hardest part to write. Usually adding a bit of who you are outside of work makes your profile more interesting and yours. You can put a bit of your personality and interests outside of work into it. The summary on your profile isn’t strictly about your career. It gives you a chance to put your personality into it. There’s no reason not to leverage technology to your advantage, is there? Leveraging the right keywords can make you appear at the top of search results, and get pinged by potential employers more often. Keywords can make you show up at the top of search results. And that’s attractive to both employers and clients. If you put in the time to have a strong summary on your profile that stays up-to-date, it shows that you are about your career and career advancement. It shows you pay attention to your career. This gives you the opportunity to have a positive first impression on a lot of people. That means that you have control over it, as you decide what to write and put on your profile. First impressions matter, and your summary is likely to be the first impression many people get of you. Having a LinkedIn profile summary has a number of uses: ![]() It gives recruiters and professional contacts an overview of who you are, what your skills are, and what you have experience with. Making sure that you have an up-to-date LinkedIn profile and summary is important in terms of networking and job searches. ![]() Why is writing a LinkedIn profile summary important? ![]()
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